Digital Marketing for Executives and Managers Author : Nicholas McDowell Subject : Marketing Management ISBN :9781639871636 Managing marketing tasks with the help of digital services such as the Internet, mobile phones, display advertisements, etc. is known as digital marketing. Digital marketing uses tools such as social media Read More |
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Author : Emily Peterson Subject : Marketing Management ISBN :9781639872589 over time. Effective brand management enables the price of products to rise and builds a loyal Read More |
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Essentials of Inventory Management Author : James Andrews Subject : Supply Chain Management ISBN :9781639872121 Inventory management falls under the umbrella of supply chain management. It is concerned with the evaluation and maintenance of stock. Any item that is about to go out of stock must be restocked to cater Read More |
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New Frontiers in Supply Chain Management Author : Judy Dickens Subject : Supply Chain Management ISBN :9781639873890 Supply chain management refers to the various interconnected and interlinked channels and networks that deal with the delivery of products and services to the end customers in a supply chain. It is the Read More |
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Artificial Neural Networks: Advances and Applications Author : John Hopkins Subject : Artificial Intelligence ISBN :9781639870608 A piece of a computing system designed to simulate the way the human brain analyzes and processes information is referred to as an artificial neural network. It lays the foundation of artificial intelligence Read More |
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New Frontiers in Artificial Intelligence Author : Jeremy Rogerson Subject : Artificial Intelligence ISBN :9781639873869 The simulation of human intelligence in machines which are programmed to think and act like humans is referred to as artificial intelligence. It is based on the proposition that the natural intelligence Read More |
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Author : Stephanie Collins Subject : Computer Science ISBN :9781639873678 The set of rules and methods which govern the organization, functionality and implementation of computer systems is termed as computer architecture. It focuses on the ways in which various hardware components Read More |
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Author : Jamie White Subject : Computer Science ISBN :9781639874446 The discipline of cryptography studies the techniques and practices which can be used for secure communication in the presence of hostile parties. Its primary objective is to construct and analyze protocols Read More |
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Principles and Practices of the Internet of Things Author : Catalina Evans Subject : Computer Science ISBN :9781639874538 Internet of things (IoT) is a network of interconnected devices which are embedded with sensors and software. Each device has a unique identifier. These devices are capable of sharing data with each other Read More |
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Human-Computer Interaction: Emerging Trends Author : Stanley Harmon Subject : Human Computer Interaction ISBN :9781639873173 Human computer interaction is a multi-disciplinary field which employs the principles of computer science, media studies, and behavioral sciences. It is concerned with the design, execution and assessment Read More |